Tracy Kenny
07969 000886
hello@greatcommunicators.co.uk
I had the thrill of lunch with Tina, an old friend from communications in Aviva, last week. She told me about this video which has really got me thinking about the presentation of my message – that the words we use can change everything. This is made by a company called purplefeather, but the message [...]
I’ve been in my element this week. To start I got to do some forensic linguistics. Now out of respect for anyone who may have Forensic Linguist printed on their business card, I should say I don’t pretend to specialise in this. I don’t even know if it’s a proper field, but I’m amusing myself [...]
Some words evoke a physical response in people. I reckon ‘poetry’ is one of those: you get people sweating and queasy, completely repulsed at the thought of high-falutin’ words showing off hierarchy and authority – either that or a Pam Ayres-style geriatric ramble. But poetry is just careful use of language to make a relevant [...]
Actions communicate. Clear communications generate action. And action bring can change, and prosperity, and goodwill, and all sorts of impacts that the original communicator will never know or imagine. In the American state of Alabama, when they were faced with an opportunity to get serious additional funding for their poorest children (and there are a [...]
We all look to Apple for examples of ingenuity and simplicity. They lead industries far beyond technology into new frontiers of expectations about innovation, user experience, and marketing. So how intriguing is it to see a piece they commissioned for their internal staff – a poster celebrating the ten-year anniversary of their retail shops opening. [...]
Sandy Eaton: ‘Funding Your Business’ Have you ever had to complain at Amazon? I did, once. And of course it turned out the error was on our end, as someone in the office I was working in had misplaced the delivery and I’d assumed it just hadn’t arrived. For most people, though, customer service at [...]
Do you know any rocket scientists? Personally? The phrase has entered the language to stand for someone super-clever, well-connected, and quite exciting – now that I think of it, I could be describing most of my friends as rocket scientists! Watching this communication is more like watching a film than a presentation. Real-life NASA engineer [...]
When Steven Pinker’s The Stuff of Thought came out in 2007, I thought I’d never need another book. It was like my adult equivalent of when we first did grammar at school; I remember sitting on the swings with the girls at playtime, asking them how they felt about the nouns and verbs and adjectives [...]
What’s the collective noun for young children? A mess? A shortage? On Thursday I had a chat with the owner of the Book Hive in Norwich, and he commented about how well-behaved all the children in the shop were. And there were a lot of them. I replied: but it’s not like we were in a sweets [...]
Majorca Carter: Greening the Ghetto Some people watch Star Wars repeatedly. But me, of all the great stuff on film, Majorca Carter’s TED talk is the only one I have gone back to watch every year since Darren showed it to us, back when it was new in 2006. In that setting there was a [...]
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